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Yoohoo and Simpsons Team Up for Promotion

Simpsons News — Posted 15 Jul, 2003 by Scott

WHITE PLAINS, N.Y., July 8 -- Yoo-hoo Chocolate Drink announces the launch of the "Back 2 School with the Simpsons Sweepstakes," running from July 15, 2003, to February 29th, 2004. The promotion will appear on all bottles and cans of Yoo-hoo Chocolate Drink around the country, Springfield and Shelbyville included. Continue..

"The Simpsons are as cool as Yoo-hoo itself," said Kristin Krumpe, Yoo- hoo's Director of Marketing. "The fact is, Yoo-hoo is the coolest, most chocolatey drink on the planet and fits like a chocolate glove with the best animated show on the planet. Our 'Hoo drinkers have grown up with The Simpsons and it's no secret the Simpsons love chocolate."


"We're excited about this promotional partnership with Yoo-hoo. The Synergies are obvious -- the yellow label, cult classic status and the core target couldn't be more perfect," said Amy Lorbati, Fox Licensing & Merchandising's Director of Worldwide Television Promotions.


The Grand Prize will be a 2004 Volkswagon Eurovan GLS (Otto would dig it: "My name is OT-To! I'm Hot-To-Trot-o!"). Other prizes include cases & cases of Yoo-hoo Chocolate Drink and a host of other Yoo-hoo and Simpsons items.


How do you package such an amazing promotion? Each of the Yoo-hoo promotional packages utilize custom designed illustrations featuring Simpsons characters from a skateboarding Bart to a late-for-school Springfield Elementary school bus. The 15.5 oz. Yoo-hoo bottles feature The Simpsons characters on nine different collectible caps. "We've let the student body, faculty, bus driver and groundskeeper of Springfield Elementary run wild on our packaging," said an exhilarated Krumpe.


In case the chocolate madness isn't enough, everyone can get their very own "Springfield Elementary Notebook" by sending in two UPC symbols from any Yoo-hoo Chocolate Drink 6-pack, 12-pack, or 64-ounce carton, or 4 UPC symbols from 32-ounce cartons.


As always, faithful chocolateers can find their Simpsons Sweepstakes entry forms at participating Yoo-hoo retailers, or online at www.drinkyoo-hoo.com. And of course, no purchase at the Kwik-E-Mart (or anywhere else) is necessary to enter.


About the Snapple Beverage Group:


The Snapple Beverage Group, a unit of Cadbury Schweppes, plc (NYSE: CSG), has a beverage brand portfolio that includes Yoo-hoo, Mistic, Nantucket Nectars, Orangina, Snapple and Stewart's.


A recognized industry leader, Twentieth Century Fox Licensing and Merchandising licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Television and Fox Broadcasting Company, as well as third party lines. The division is aligned with Twentieth Century Fox Television, the top supplier of primetime entertainment programming to the broadcast networks.


Web site: www.drinkyoo-hoo.com

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