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Skateboarding Simpsons Give Christmas Boost to Hornby

Simpsons News — Posted 15 Nov, 2003 by Scott

Bart and Homer Simpson racing on skateboards are poised to boost Christmas sales for Hornby, the British maker of Scalextric and train sets said yesterday after posting bumper first-half results. "We have achieved excellent exposure for our products in time for the important Christmas period," chief executive Frank Martin said.

Three years ago, Hornby was saddled with high labour costs and stagnant demand and seemed set to hit the buffers. By shifting production to China and relaunching its main brands, it has grown roughly 10-fold. Read the story here. Visit Hornby.com.

Choo! Choo!

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